»Last updated: October 2014
The growing worldwide demand for quality education is regarded as a global megatrend – a trend that Bertelsmann would like to take advantage of.
Factors driving the growth of this sector are the global shortage of qualified personnel, the rapidly growing middle class in emerging markets an d, not least, the digital transformation. Digitization has created effective new ways to make education widely accessible – innovatively, anywhere/anytime, and often much less expensively than by other means.
How does the education business fit into Bertelsmann’s strategy?
Bertelsmann’s goal is to establish an Education division with substantial revenues over the next five to ten years by pursuing these activities. Education is a declared growth area for the Group. It meets all of Bertelsmann’s strategic investment criteria: good growth prospects, global reach, a proven digital business model, scalability and low cyclical risks.
The overarching aim is to make education a third mainstay of income for Bertelsmann, so that the Group has three ›pillars‹ of business: media, services and education.«